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"Having spent years wondering how I would take my business to the next level the discussion we had has been literally eye opening for me, it's helped me realise that the major obstacles are in fact in my head."

Alison Coe

Bite the Dust

The Problem...

It feels like everyone else is raking it in, doesn’t it?

Meanwhile, you’re left wondering why your amazing product just isn’t flying off the shelves.

Sales have slowed to a crawl, and you’re at the end of your tether trying to figure out what more you can do.

You’ve tried everything you can think of, put in the hours, and invested in what should have worked.

And yet, here you are, feeling like you’re shouting into the void.

You’re not alone in this feeling, and there is a way forward.

We're here to help you turn things around, tap into real demand, and finally get the results you’ve been working so hard for.


The Solution...

The problem isn’t your product—it’s the lack of a system that consistently generates demand and sales.

Most business owners rely on hope, trial and error, or exhausting marketing efforts that don’t deliver real results.

The key to success?

A structured, income-generating system that works for you—even when you’re not constantly pushing. 

By understanding your audience, positioning your product the right way, and implementing proven demand-building strategies, you can create a business that attracts customers naturally, builds momentum, and drives consistent revenue.

No more guessing, no more stress—just a clear, repeatable process that turns potential buyers into loyal customers.


"The advice that Dominic & Ella gave me was clear and concise, where all others before him had simply left me dazed and confused. He has the ability to make things that are complicated very simple to understand."

Dan Andrews

IF Contracting Ltd

We're Ella and Dom...

We’re Dom and Ella, a husband-and-wife team who have built businesses from the ground up that now pretty much run on their own.

Over the years, we’ve created multiple successful ventures that bring in seven figures, allowing us to choose when and where we work—even with two young kids in tow.

But it wasn’t always easy.

We’ve been right where you are, facing the same pains, struggles, and sleepless nights over what it takes to make a business thrive.

We understand the challenges, and now we’re here to share what we’ve learned so you can find a way through and feel the freedom we know is possible.

  is about...

Not worrying about money

No more panic about money. You can live a life where you can splurge without cutting back or making sacrifices.

Having more time

Stop living to work. Enjoy more time to do the things you want with the people you love.

Building wealth

Building wealth is important. No matter what you do with your wealth, you need to build it first. 

Having fun

Life's too short to worry or get stressed. Build a business that supports what you want you enjoy. Don't put it off.